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Field Marketing Manager

Date: Jun 9, 2022

Location: Remote, DE

Company: Syniti

ABOUT US

Syniti is an innovative, global leader in Enterprise Data Management. With smart and powerful resources like our award-winning software platform and premier consultants, Syniti helps the world’s top enterprises create unique advantage and value with their data. Whether the goal is bringing new products to market faster, accelerating time-to-value for a new ERP system or corporate acquisition, powering new AI/ML initiatives, or increasing profitability by eliminating inefficiencies, Syniti ensures your business’s data is a high-performing and trusted asset. Syniti is also a preferred data solution used by the world’s top system integrators, and a portfolio company of BridgeGrowth Partners LLC. Headquartered in Boston, Massachusetts with offices in 25 countries around the world, Syniti operates in all global regions and industry verticals, and maintains a 100% client success rate across thousands of complex data projects and initiatives.

The ROLE

The Marketing Manager is responsible for all aspects of marketing for a specified market in Syniti’s EMEA region. This role is accountable for supporting aggressive revenue growth and customer retention targets.  Working with other global and regional leads you will collaborate among regional marketing teams to develop and execute omni-channel demand, create pipeline, manage pipeline conversion and enable sales success.

Leveraging a diverse team that includes field, channel and digital marketers you will execute integrated marketing activities to drive thought leadership, demand generation for direct sales and channel, as well as customer engagement, retention and add-on revenue.

 

WHAT YOU WILL DO

 

  • Leverage your existing knowledge of the enterprise software and services industry to understand market opportunity, trends and competition, drive marketing innovation and identify emerging opportunities to ensure market share gains for Syniti.
  • Develop and execute integrated demand generation and funnel acceleration strategies to meet and exceed pipeline targets.
  • Develop and execute customer marketing strategies to upsell and cross-sell to existing customers, drive a positive customer experience and identify net new opportunities.
  • Be hands-on in executing regional initiatives including market expansion, campaign and product launch support across all routes to market.
  • Forecast and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to sales and marketing funnel performance.
  • Articulate the plan, the big picture and execution details to stakeholders.
  • Be hands-on with regular marketing performance reviews including tracking, analyzing, monitoring and communicating success and delivering ROI for all marketing activities.
  • Evaluate, select and recommend outside vendors that participate in the development and execution of demand creation programs.
  • Work cross functionally to identify, target and execute events and programs such as industry conferences, seminars, and webinars.
  • Perform marketing communications in close coordination with the global corporate communications team.

 

WHAT IT TAKES

  • BS in Marketing or related field. Software and Services experience will have an advantage.
  • Progressive leader with 6+ years of comprehensive marketing experience in field marketing, customer marketing, partner marketing and/or digital marketing.
  • Hands-on experience in marketing process and execution model, as well as building and managing a multi-channel marketing strategy.
  • Self- starting, high energy, go-getter with an outstanding track record of leadership, strategy, successful execution and consistent delivery.
  • Ability to make decisions in a changing environment and anticipate future needs.
  • Experience with MS Office applications, CRM (Salesforce), marketing automation (HubSpot or a similar tool), and business intelligence tools.
  • Strong communication, collaboration and interpersonal skills in a virtual set-up.
  • Action oriented and independent with strong organizational skills.
  • Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives.
  • Cultural awareness, work with diverse team and ability to accommodate different time zones.
  • Ability to travel up to 25%.

WHAT WE OFFER

  • Trust that you are good at what you’re doing. At Syniti you will find a supportive environment and access to learning tools, but micromanagement is not our thing.
  • Growth. We are growing rapidly and steadily solving the biggest challenges enterprise companies are faced with today. There was never a better time to join and grow with us. Most importantly you will have the chance to shape our journey and share in our success story.
  • Support. We all rely on each other and enable each other to be successful. You won’t stand alone.
  • Curiosity and genuine interest in you. We all have our different stories, all equally fascinating with each depicting a different journey and we want to hear them all.
  • Recognition. We are the sum of individual achievements and we always take the time to celebrate them.
  • An open organisation. Hierarchies are not our thing and access is something we make sure of across the board. We are a family where everyone is just as important, everyone’s work is seen and ideas valued