Specialist, Demand Generation

ABOUT US

Syniti, part of Capgemini, tackles the hardest work in data for the world’s largest organizations. We combine intelligent software with deep data expertise to help the Fortune2000 tackle complex data challenges and drive measurable business outcomes with business-ready data. Syniti’s Data First strategy transforms data from an afterthought into a strategic asset—unlocking insights, reducing risk, and fueling growth. With over 5,000 successful projects, we support the full data lifecycle through a unified platform for migration, quality, replication, matching, master data management, analytics, governance, and strategy. Operating globally across industries, Syniti’s award-winning software, expert consultants give enterprises a unique edge in managing and maximizing their data. 

The ROLE

The ABM/Demand Generation Specialist will plan, execute, and optimize account-based marketing and demand generation programs to accelerate pipeline growth. This role requires deep expertise in 6sense  (or similar marketing tools) for intent-based targeting and reporting, as well as proficiency in HubSpot and Salesforce (SFDC) for campaign tracking and performance analysis. The specialist will manage external ABM agency to execute programmatic and digital campaigns, ensuring alignment with strategy and KPIs. They will own reporting and insights across platforms to measure ROI and continuously improve campaign effectiveness. The role will report to the head of global demand gen/AMS marketing.

[ This role has been designated as a remote position allowing qualified talent throughout the listed country to be considered for the opportunity.]

WHAT YOU WILL DO

• Develop and execute ABM and demand generation campaigns targeting priority accounts.
• Manage and coordinate with an agency in the Philippines for programmatic and digital execution.
• Use 6sense to identify intent signals, segment audiences, and optimize targeting.
• Build and maintain campaign workflows in HubSpot and ensure accurate attribution in SFDC.
• Monitor performance metrics, generate reports, and present insights to stakeholder
• Create detailed account plans and reviews to show progression of deals with key accounts.
• Continuously refine campaigns based on data-driven insights to maximize ROI.

WHAT IT TAKES

• 3+ years of experience in B2B demand generation or ABM marketing.
• Hands-on experience with 6sense (or similar), HubSpot, and Salesforce
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Proven ability to manage external agencies and deliver results on time and budget.
• Excellent communication and project management skills.
• Ability to work independently in a remote environment and collaborate across teams

Be fully aligned to our core values: 

• Think Big - Be courageous and bold. Aspire to greatness. Relentlessly pursue market innovation. Set the standard by which others follow. Create solutions that have a meaningful impact. Solve the challenges our customers don’t know they have. 
• Be Curious - Be a lifelong learner. Seek out new ideas to serve customers. Understand our competition and the world. Be permanently dissatisfied with the status quo. Challenge preconceptions. Focus on the future rather than yesterday. 
• Take Action - Be the first. Don’t wait. Take accountability. Inspire others by doing. Fail fast and learn from mistakes. Make a difference every day. 
• Stronger Together - Respect, trust and look out for each other. Celebrate diverse perspectives. Listen. Build connections and belonging. Act with integrity. Give back. One Syniti family. 

WHAT WE OFFER

• Trust in your talent. At Syniti you will find a supportive environment and access to learning tools, but micromanagement is not our style.
• Growth. We are growing rapidly and steadily solving the biggest challenges enterprise companies are faced with today. There was never a better time to join and grow with us. Most importantly you will have the chance to shape our journey and share in our success story.
• Support. We all rely on each other and enable each other to be successful. You won’t stand alone.
• Curiosity and genuine interest in you. We all have our different stories, all equally fascinating with each depicting a different journey and we want to hear them all.
• Recognition. We are the sum of individual achievements, and we always take the time to celebrate them.
• An open organisation. Titles don’t define access at Syniti. We stay humble regardless of where we sit in the organisation. We want to hear every voice, listen to all the ideas and make sure everyone’s work is seen and valued.

Our Commitment to Inclusion

At Syniti, we’re committed to creating a respectful, inclusive, and fair workplace where everyone belongs and thrives. We believe that diverse perspectives make us stronger — and we value the unique backgrounds, experiences, and voices each person brings to our team. 

We welcome applicants based on their skills and potential, and we’re dedicated to ensuring equal opportunities for all, regardless of personal background. If you need accommodations during the hiring process, please let us know — we’re here to support you.