Sr. Specialist, Marketing

ABOUT US

Syniti, part of Capgemini, tackles the hardest work in data for the world’s largest organizations. We combine intelligent software with deep data expertise to help the Fortune2000 tackle complex data challenges and drive measurable business outcomes with business-ready data. Syniti’s Data First strategy transforms data from an afterthought into a strategic asset—unlocking insights, reducing risk, and fueling growth. With over 5,000 successful projects, we support the full data lifecycle through a unified platform for migration, quality, replication, matching, master data management, analytics, governance, and strategy. Operating globally across industries, Syniti’s award-winning software, expert consultants give enterprises a unique edge in managing and maximizing their data. 

The ROLE

The Sr. Marketing Specialist will lead field marketing and event execution to accelerate pipeline and revenue growth for Syniti’s America’s region. This role is ideal for a strategic marketer who thrives in a fast-paced environment and enjoys driving demand through localized, integrated campaigns. You will be responsible for planning and executing field marketing programs that go beyond traditional events—encompassing webinars, account-based marketing (ABM), regional campaigns, and partner initiatives.

[ This role has been designated as a remote position allowing qualified talent throughout the listed country to be considered for the opportunity.]

WHAT YOU WILL DO

• Plan and execute field marketing programs and events (in-person and virtual) for the AMS region, including webinars and localized campaigns.
• Collaborate with sales teams to align marketing strategy with regional pipeline and revenue goals.
• Manage logistics for all programs, including venue selection, vendor coordination, speaker management, and budget tracking.
• Coordinate with demand generation, social media, and partner marketing teams to drive event and webinar promotion across multiple channels.
• Develop and execute integrated campaigns to support account-based marketing and regional initiatives.
• Track and report program performance, including attendee engagement, lead generation, and pipeline impact.
• Support additional regional marketing activities such as partner programs, customer advocacy, and digital campaigns as needed

WHAT IT TAKES

• 5+ years of experience in B2B marketing, with a focus on field marketing or demand generation.
• Proven success in planning and executing webinars and integrated campaigns.
• Strong collaboration skills with sales, partners, and cross-functional teams.
• Excellent project management and organizational skills.
• Familiarity with marketing automation (Marketo, HubSpot) and CRM tools (Salesforce)

Be fully aligned to our core values: 

• Think Big - Be courageous and bold. Aspire to greatness. Relentlessly pursue market innovation. Set the standard by which others follow. Create solutions that have a meaningful impact. Solve the challenges our customers don’t know they have. 
• Be Curious - Be a lifelong learner. Seek out new ideas to serve customers. Understand our competition and the world. Be permanently dissatisfied with the status quo. Challenge preconceptions. Focus on the future rather than yesterday. 
• Take Action - Be the first. Don’t wait. Take accountability. Inspire others by doing. Fail fast and learn from mistakes. Make a difference every day. 
• Stronger Together - Respect, trust and look out for each other. Celebrate diverse perspectives. Listen. Build connections and belonging. Act with integrity. Give back. One Syniti family. 

WHAT WE OFFER

• Trust in your talent. At Syniti you will find a supportive environment and access to learning tools, but micromanagement is not our style.
• Growth. We are growing rapidly and steadily solving the biggest challenges enterprise companies are faced with today. There was never a better time to join and grow with us. Most importantly you will have the chance to shape our journey and share in our success story.
• Support. We all rely on each other and enable each other to be successful. You won’t stand alone.
• Curiosity and genuine interest in you. We all have our different stories, all equally fascinating with each depicting a different journey and we want to hear them all.
• Recognition. We are the sum of individual achievements, and we always take the time to celebrate them.
• An open organisation. Titles don’t define access at Syniti. We stay humble regardless of where we sit in the organisation. We want to hear every voice, listen to all the ideas and make sure everyone’s work is seen and valued.

Our Commitment to Inclusion

At Syniti, we’re committed to creating a respectful, inclusive, and fair workplace where everyone belongs and thrives. We believe that diverse perspectives make us stronger — and we value the unique backgrounds, experiences, and voices each person brings to our team. 

We welcome applicants based on their skills and potential, and we’re dedicated to ensuring equal opportunities for all, regardless of personal background. If you need accommodations during the hiring process, please let us know — we’re here to support you. 

Syniti discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Syniti, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for this role is $94,000 - $98,000. This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.